Timeless Algeria, Algeria of a thousand colours. A generous land inviting us to feast our eyes on all its wonders.
Across the ages, Algerian craft-work has immersed itself in a passionate adventure, an extraordinary and constant link between man and the natural elements, a daily challenge.
A daily challenge, a notion of popular art takes all its sense to become a crucible of multiple beauty, illustrating to best advantage the wealth of styles. When the secular transcends the useful to join the pleasurable, objects take on a higher purpose, hand in hand with works of art.
The Algerian artisan lovingly fashions and moulds, decorates and combines the rich influences of his environment in the manner of an expert alchemist. The work reflects the inspiration of the past which is now put at the service of the future.
To attempt to pain in works the richness and diversity of Algerian craftsmanship is to try to keep an almost impossible promise when one considers the depth and detail of the landscape as much geographic as stylistic.
The great variety of craftsmanship evident through Algerian has resulted from the diverse Algerian environment. Embroidered with a long thread of history and cultural influence, a seductive and cosmopolitan world of craftsmanship has been created.
In truth, Algerian had absorbed and exploited the many contributions inherited since time immemorial, whilst vigilantly protecting its true character. A challenge so well met. To the worthy eclecticism, the craftspeople have added a timeless and singular poetry, delicately written in quest of pleasure in tune with routine.
A craftsmanship so rich and promising that it fascinates the onlooker, excluding authenticity and capturing a poetry of forms inherent in the diversity of its culture.
Algerian culture is a culture influenced buy a myriad of civilisations and traditions since time immemorial.
The artisans’ work holds us spellbound in its mysterious Mediterranean magic, Islamic inspirations and Maghrebian majesty, generous and sharing in its nature, A tangible tenderness is diffused with every touch of the artisan, leaving the mark of his individuality upon his work in a kind of symbolic signature.
Context, environment and culture are all reflected in the diversity of styles peculiar to different regions. All are elements of the grand fresco that is Algeria. The journey into this enchanted world reveals a synthesis of the musical and secular inspiration.
The story behind these ancient crafts handed-down from generation to generation, is as fascinating as it is complex, because it is a story coloured with sensations impossible to describe. Words cannot describe what it is to touch and feel the sensations of a fine fabric, or the sweetness of fine clay worked with love and dedication.